Job Title

Job Summary:We are seeking a skilled and detail-oriented Adobe RTCDP / AEP Audience Segmentation Specialist to join our digital marketing and data operations team. The ideal candidate will have hands-on experience with Adobe Experience Platform (AEP), Real-Time CDP, and Web SDK, with a strong understanding of audience segmentation, traits, calculated attributes, and governed audience definitions.Key Responsibilities:Own and manage segment logic within Adobe RTCDP and AEP.Define and maintain traits, calculated attributes, and governed audience definitions.Build and optimize audience activation workflows across multiple channels.Work across sandboxes and activation endpoints to ensure accurate and timely audience delivery.Troubleshoot segment population issues and segment-based personalization logic.Collaborate with cross-functional teams including marketing, analytics, and engineering to align audience strategies with business goals.Ensure data governance and compliance standards are met in all audience-related processes.Required Skills & Qualifications:4+ years of experience working with Adobe Experience Platform (AEP) and Real-Time CDP.Strong understanding of audience segmentation, identity resolution, and data governance.Experience with Adobe Experience Platform Web SDK.Familiarity with activation endpoints and sandbox environments.Ability to troubleshoot and optimize personalization and audience delivery workflows.Excellent problem-solving and communication skills.Preferred Qualifications:Adobe Certified Expert – Real-Time CDP or AEP certifications.Experience with other CDPs or marketing automation platforms.Knowledge of JavaScript, APIs, or tag management systems is a plus.