Job Title

Role OverviewAs Head of Meme & Viral Content, you will lead Barcode’s efforts to craft culturally resonant, on-brand memes and short-form assets that drive engagement, brand affinity, and earned reach. You’ll combine a deep understanding of internet culture, sharp comedic instincts, and data-driven optimization to set the tone for Barcode’s social channels and fuel influencer campaigns with fresh, meme-ready assets.Key Responsibilities Meme Strategy & Ideation Develop a dynamic meme roadmap aligned to brand campaigns, product launches, and trending moments. Work with Brand & Creative teams to translate briefs into meme-able concepts that reinforce brand voice. Content Creation & Execution Write, design, or oversee creation of static and animated memes (GIFs, short loops) optimized for Instagram, Twitter/X, Facebook, and TikTok. Collaborate with in-house designers, videographers, and freelance illustrators to produce high-velocity meme assets. Trend Monitoring & Rapid Response Maintain a real-time dashboard of emerging meme trends, viral formats, and platform algorithm shifts. Execute “meme drops” within 1–2 hours of trend peaks to maximize reach and shareability. Performance Analytics & Optimization Define and track KPIs: engagement rate lift, share velocity, hashtag adoption, and earned media value. A/B test formats, tones, and captions; iterate based on platform insights and community feedback. Influencer & Community Collaboration Partner with influencer marketing teams to co-create memes and short-form content with creator partners. Build and engage with niche online communities (e.g., subreddit moderators, meme pages) for organic amplification. Governance & Brand Safety Establish meme-approval workflows, tone guidelines, and “no-go” content lists to ensure on-brand, culturally sensitive outputs. Coordinate with legal/compliance on usage rights for meme templates and third-party assets.Must-Have Qualifications & Experience 5+ years in social media, digital content, or creative roles with a focus on meme marketing or viral content. Proven track record of creating or overseeing memes that achieved >1M organic impressions. Deep fluency in global and Indian internet culture, meme subcultures, and platform-specific formats. Strong writing skills with a knack for pithy, witty captions and punchlines. Experience with social analytics tools (e.g., Sprout Social, Brandwatch) and rapid-response workflows.Core Competencies & Skills Cultural Curiosity:Insatiable appetite for scrolling, tracking early meme signals, and decoding subcultures. Creativity & Humor:Ability to ideate fresh, share-worthy content that balances humor with brand messaging. Agility & Speed:Comfortable working in tight timelines; excels under rapid-turnaround pressure. Collaboration:Skilled at rallying designers, influencers, and community managers around a viral idea. Analytical Mindset:Data-driven approach to measuring virality and refining concept effectiveness.