Job Purpose Be part of the transformation of India’s most progressive airport into a global destination and digital commerce hub. Drive innovation that redefines passenger experience and builds a future-ready airport ecosystem. We are looking for a self-motivated person to lead the strategic design, development, and execution of BIAL’s commercial digital initiatives with a sharp focus on building a seamless omnichannel customer experience and driving rewards and loyalty programs. This role will bridge business strategy and digital execution, enabling non-aero revenue growth, customer engagement, and long-term value creation. Strong commercial acumen and data-driven decisionmaking is must.Principal Accountabilities a. Strategic Planning and Business Development Define and drive the omnichannel commercial digital strategy aligned with BIAL’s vision of being a smart airport and destination. Drive the rewards/loyalty programs that enhance engagement and monetize customer journeys. Translate business objectives into scalable digital solutions across web, app, airport touchpoints, and partner channels. Setting up an efficient and agile Project Management Process for various business outcomes. Ability to create ROI based business cases/outcomes. Identify process gaps and ensure product fixes. Provide leadership, Support, mentor, and develop staff who directly report so they in turn develop and grow as valued resources. b. Project/Product Management Lead and manage end-to-end delivery of digital initiatives, ensuring scope, quality, timelines, and budget adherence. Build and own the digital roadmap, prioritizing initiatives that deliver business value and customer impact. Coordinate cross-functional teams including IT, marketing, operations, analytics, and external vendors. c. Omnichannel Experience & Product Integration Ensure seamless user experience across all physical and digital touchpoints – drive convergence of digital commerce, mobility, F&B, retail, and services. Collaborate with UX/UI, technology, and business teams to design and optimize customer journeys. Oversee development and enhancement of digital products, platforms, and APIs, ensuring scalability and security d. Rewards & Loyalty Programs Conceptualize, launch, and manage airport-wide loyalty and rewards platforms, partnerships, and campaigns. Leverage data to create personalized offers, enhance repeat usage, and drive revenue. Explore co-branded opportunities with airlines, retailers, mobility, and hospitality partners. Experience in the payment industry /Fintech is an added advantage Liaise effectively with CXOs, business leaders, government stakeholders, and external vendors. e. Stakeholder Management Act as a change agent, building buy-in across levels for digitalfirst initiatives. Represent digital strategy in internal reviews, business cases, and board presentations.Job Specification Education qualification and pre-requisites MBA / Post Graduation 12–18 years of experience in digital strategy, product ownership, omnichannel commerce, or loyalty/rewards programs. Experience in managing large-scale digital transformation or platform programs. Exposure to airports, retail, hospitality, or digital commerce ecosystems preferred. Strong understanding of digital product lifecycle, agile delivery, and customer experience principles. Proven expertise in program management and stakeholder engagement. Deep understanding of digital product management and omnichannel ecosystems. Strong commercial acumen and data-driven decision-making. Excellent communication, leadership, and cross-functional collaboration skills. Passion for innovation, customer-centricity, and digital-first thinking.
Job Title
DGM – Commercial Digital Strategy