We’re Hiring: P erformance Marketing Manager Lead – Digital PersonalLoans Location:Mumbai Experience: 4+ years inNBFC or Fintech(must have experience acquiring customers for personal loans digitally)Apollo Finvest is looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.We’re looking for someone who loves to test, learn, and improve — and who’s excited to use AI, automation, and new-age tools to stay ahead of the curve.Growth Marketing Manager – Paid Performance (Fintech / NBFC) Location:Mumbai Company:Apollo Finvest About Apollo Finvest Apollo Finvest is atech-first NBFCredefining how India lends. Think of us as the AWS for lending! With cutting-edge APIs and a startup mindset, we empower India’s top fintechs to build and scale their lending journeys seamlessly.Innovation meets compliance, and speed meets scale – that's the Apollo way.What You’ll DoOwn allpaid marketing effortsacross Google, Meta (Facebook/Instagram), YouTube, and offline channels. Understand borrower segments from acredit and collections lens , and design campaigns to reachhigh-quality borrowers . Runcontinuous A/B tests— creatives, audiences, copy, landing pages, and more. UseAI-powered marketing toolsfor smarter targeting, bidding, and creative automation. Partner withData Science, Risk, and Collections teamsto ensure acquisition ofhigh-quality, repaying customers . Optimize the entire funnel — frominstall to disbursal to repayment . Build performance dashboards withattribution tools (Appsflyer/Branch)to track campaigns and cohorts. Exploreinnovative channels— WhatsApp marketing, influencer collaborations, offline activations, and partnerships. Analyze not justacquisition cost , but alsorepayment behavior and portfolio profitability .What You’ll Need4+ years of experienceindigital marketing for personal loanswithin fintech or NBFCs. Proven track record running campaigns onGoogle Ads, Meta (Facebook/Instagram), WhatsApp, YouTube . Strong collaboration withcredit or risk teamsto buildsmarter targeting strategies . Familiarity withmobile app performance marketingandconversion funnels . Hands-on experience withAppsflyer, Branch, Mixpanelor similar tools. Adata-first mindsetwith strong analytical and reporting skills.Bonus Points If You Have:Experience withAI/ML-based marketing platforms(Smartly.io, Madgicx, Segment, or custom tools). Expertise increative automation(e.g., Pencil, Canva + automation stacks). Exposure tooffline acquisition channels(DSA networks, on-ground campaigns, referral programs, or embedded finance). Comfort withSQL or Google Sheetsfor pulling performance data.What Success Looks LikeYou’re acquiringthe right borrowers , not just the cheapest leads. Acquisition cost drops over time,while repayment quality improves . A culture ofrapid testing, learning, and experimentationevery week. You createdata-led growth strategiesthat truly resonate with our audience. Interested? Drop us a message atanuj@and let’s build the mostefficient, data-led growth engine for personal loans in India .
Job Title
Performance Marketing Manager