Job Title

Company Description Mercle is building the foundational layer of trust for the digital age with our innovative proof-of-personhood solution. In an increasingly AI-dominated online landscape, verifying unique human identity is paramount. Our hybrid system tackles this challenge head-on by combiningFacial Scanswith 3D liveness detection,Social Vouchesthrough a decentralized web-of-trust,Behavioral Signalsto differentiate human traits from AI mimicry, and the secure, privacy-compliant integration ofExisting IDsas a supplementary tier. This modular architecture delivers over 99.9% overall accuracy, ensures privacy via zero-knowledge proofs, and offers global scalability at costs under $0.10 per verification, empowering individuals with control over their digital identity and fostering a more trustworthy online ecosystem.Role Description This is a full-time remote role for a Growth Specialist. The Growth Specialist will be responsible for developing and executing growth strategies to drive business performance. Daily tasks include growth hacking, analyzing market trends, managing projects, collaborating with sales teams, and ensuring efficient communication across departments. The role also includes identifying new business opportunities and implementing innovative solutions to meet company growth objectives.Key Responsibilities Develop and execute comprehensive growth strategiesprimarily focused on X (formerly Twitter) to increase brand awareness, user acquisition, and community engagement. Cultivate and nurture strong relationshipswith our online audience, fostering a vibrant and supportive community around our proof-of-personhood solution. Act as a compelling brand ambassadoron X and other relevant platforms, effectively communicating our vision, values, and product developments. Craft engaging and high-impact content(tweets, threads, visuals, etc.) that resonates with the crypto community and clearly articulates our unique value proposition. Monitor and analyze key growth metricsto identify trends, optimize strategies, and report on the effectiveness of our initiatives. Stay ahead of industry trendsin crypto, Web3, and social media to identify new opportunities for growth and engagement. Collaborate closely with product, engineering, and marketing teamsto ensure consistent messaging and aligned growth efforts.Required Qualifications Demonstrated passion for cryptocurrency, blockchain technology, and decentralized identity.You should live and breathe Web3! Deep understanding and active presence on X(formerly Twitter), with a proven ability to build an engaged audience and drive conversations. Exceptional written and verbal communication skills , with a talent for translating complex technical concepts into clear, compelling, and accessible language. Proactive, self-motivated, and results-orientedwith a strong desire to take ownership and drive initiatives from conception to completion. Ability to work independently in a remote environmentand manage multiple priorities effectively.Preferred skills Experience in community management, social media marketing, or content creation within the crypto space. Familiarity with growth hacking methodologies and A/B testing. Basic understanding of analytics tools for social media and web traffic.