Job Title

Role Overview: We are seeking a dynamic and passionate Social, Content & Product marketing lead to drive engagement and build a strong online community for redBus in India. This role will focus on creating, managing, and executing engaging content across our owned (email, pushes, WhatsApp, etc.) and social media channels, with a particular emphasis on Instagram. The ideal candidate will be a social media native, deeply passionate about content creation, and possess a strong understanding of product marketing strategies.Key Responsibilities:Develop and execute engaging content strategies across redBus's owned media channels, including email, push notifications, and in-app/website properties, to drive customer lifecycle management (CLM). Conceptualize and manage high-impact social media campaigns, with a primary focus on Instagram, to increase brand awareness and engagement. Drive the product marketing strategy and execution Responsible for robust AOP and quarterly plans Create and curate relevant and topical content for all social media handles, ensuring consistent updates and audience interaction. Lead content marketing initiatives to engage diverse consumer segments across various regions and markets, including collaborations with regional content creators and influencers. Drive the growth and success of the redTribe influencer marketing program. Ensure brand messaging, personality, and factual accuracy align with the brand book. Monitor campaign performance metrics and provide insightful reports, using data to optimize strategies and improve results. Collaborate effectively with cross-functional teams (design, product, supply, brand) and external agencies to deliver impactful communication plans.