We are looking for a highly strategic, creative, and driven Senior Brand Manager to take full ownership of our brand and lead its next phase of growth. This is a pivotal leadership role for someone who thrives on building culturally resonant brands, driving P&L outcomes, and creating meaningful consumer connections through storytelling, experiences, and innovation. You will be responsible for everything from brand strategy to go-to-market execution, community building to celebrity collaborations. If you're someone who can think big, move fast, and lead with both insight and instinct — we’d love to meet you. Responsibilities · Lead the development of long-term brand strategy, including vision, positioning, value proposition, and guidelines. · Own and manage the full brand P&L, driving revenue growth and ensuring cost-effectiveness. · Analyse market trends, consumer insights, and competitive landscape to identify growth opportunities. · Develop and execute marketing strategies across digital, offline, and retail channels. · Shape and communicate the brand’s mission and story across all touchpoints, internally and externally. · Plan and lead PR efforts and brand-led events to enhance brand visibility and consumer engagement. · Build and manage influencer marketing programs, including celebrity partnerships and brand collaborations. · Develop and nurture a loyal brand community through authentic engagement and experiences. · Lead go-to-market strategies for new product launches, from positioning to rollout. · Collaborate with creative, performance, product, and sales teams to ensure brand consistency and excellence. · Monitor and measure campaign performance, ensuring high ROI and continuous optimization. · Stay on top of emerging trends, platforms, and consumer behaviors to keep the brand culturally relevant. · Make real-time adjustments to marketing and distribution strategies based on performance and feedback. Qualifications · Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field. · 4–9 years of experience in brand management, ideally within consumer-facing or lifestyle brands. · Demonstrated success in owning brand P&L and delivering strong commercial results. · Deep understanding of consumer psychology, brand storytelling, and multi-channel marketing. · Experience with PR, events, and influencer/celebrity collaborations. · Proven ability to build and scale community engagement programs. · Strong leadership, communication, and cross-functional collaboration skills. · Both data-driven and creatively instinctive — able to balance performance with emotion. · Passionate about culture, creativity, and building brands people
Job Title
Senior Brand Manager