Skip to Main Content

Job Title


Category Manager- Media


Company : DIAGEO India


Location : Bengaluru, Karnataka


Created : 2025-07-26


Job Type : Full Time


Job Description

Role Responsibilities: The role is responsible for managing Media and Agencies procurement for Diageo India. This is a compressible cost base of over INR 300Cr and includes management of the agency ecosystem (including creative production) as well as managing TV, Digital and other Media buys. Besides productivity and cost mitigation delivery, the role is required to work with the Marketing team to ensure target campaign metrics are met. The category manager is also required to interface extensively with the Diageo Global and other market procurement teams to ensure global best-practices and strategies are reflected in India strategy and implementation. The individual will develop and maintain category and sourcing strategies to achieve the above objectives in view of market dynamics. The individual must develop a strong and compliant supplier base and periodically track, monitor and seek to improve their performance in line with Diageo Supplier Relationship Management (SRM) framework. Knowledge & Skills • Understanding of Media industry and typical operating model of the category. Basic understanding of Marketing Agency landscape and ways of working • Procurement skills e.g. category management, supplier management, sourcing, negotiations • Excellent analytical and problem-solving skills • Ability to build good relationship with stakeholders and suppliers while challenging inefficient practices and driving process improvement • Structured thinking and strong commercial focus • Brings an external focus to work, by being constantly updated on developments and innovations in the external world • Integrity and personal congruence • Strong communication, interpersonal & negotiation Skills • Knowledge of procurement best practices and regulations • Ability to work independently and as part of a team • Flexible, proactive approach ready to take on new challenges • Excellent MS Excel, data management skills Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.