Job Title

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. Key Responsibilities: • Define and lead Emmvee’s brand strategy, ensuring alignment with the company's vision and objectives. • Manage the brand’s voice, identity, and consistency across all touch-points, including digital, print, and experiential platforms. • Analyze consumer insights, market trends, and competitor strategies to shape branding decisions. • Collaborate with product development, sales, and marketing teams to integrate branding into product launches and promotions. • Develop and oversee all brand communications, campaigns, and partnerships. • Protect and manage the reputation of the brand in crisis situations. • Monitor and measure the effectiveness of branding strategies through KPIs and brand equity metrics. • Lead a team of brand strategists and designers, providing creative direction and ensuring brand adherence. Qualifications: • Bachelor's/Master's degree in Marketing, Communications, or a related field. • 8+ years of experience in brand management or a similar role. • Strong leadership, communication, and creative thinking skills. • Proven ability to build brand strategies that drive business growth. • Expertise in digital marketing and social media strategies. Key Skills: • Brand development and positioning • Creative direction • Strategic leadership • Strong analytical skills • Collaboration and cross-functional teamwork Note: Bangalore location(6days work)-WFO