What you will do Big, emotional brand campaigns—from insight to execution Social-first ideas that build culture and community Lead the charge on Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE) — and brand love metrics like Awareness, Consideration, and Affinity. More than just brand love — you’ll influence Revenue, Retention, and Engagement through powerful storytelling and smart targeting Collaborate with media agencies to plan and launch campaigns across Digital, TV, OTT,OOH — wherever our audience lives, you’ll be there (with style). Evaluate campaign performance at both market and segment level. Know what’s working, what’s not, and why — then optimize for impact. GTM plans for key launches and cultural moments Consistent brand voice across platforms—from ads to Instagram captions A pulse on what’s trending—reels, rituals, and everything in between. What is needed 4–7 years of experience in brand marketing at a high-impact consumer, D2C, or digital-first company Strong creative instincts—with the ability to brief, shape, and ship bold ideas Proven experience leading integrated campaigns (TVC, digital, social, influencer, branded content) Deep understanding of Indian consumers, culture, and context Ability to extract and analyse data to inform sharper storytelling and campaign strategy A love for storytelling, a respect for insight, and an obsession with craft.
Job Title
Senior Brand Manager