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Job Title


Channel Marketing Manager


Company : Hexnode


Location : Chennai, Tamil Nadu


Created : 2025-07-26


Job Type : Full Time


Job Description

Job Overview : We are seeking a dynamic and strategic Channel Marketing Manager to drive partner marketing initiatives and accelerate growth through our channel ecosystem. This role is pivotal in building and executing co-marketing programs with our partners, enabling them to effectively market and sell our SaaS solutions. Responsibilities : Developing and implementing channel marketing programs: This involves creating campaigns and promotional materials specifically targeted at channel partners, such as distributors and value-added resellers. Managing channel relationships: Building and maintaining strong relationships with channel partners is crucial. This includes regular communication, understanding their needs, providing support and training, and addressing concerns. Driving sales enablement: Equipping partners with the resources and tools needed to effectively sell and market the organization's products or services, such as product guides, sales training, and promotional materials. Analysing market trends and competitor activities: Staying informed about industry trends, market dynamics, and competitors helps in adapting marketing strategies and positioning products effectively. Developing and managing the channel marketing budget: Ensuring optimal allocation of resources and maximizing return on investment (ROI) are key aspects of this role. Monitoring and analysing channel performance: Tracking sales figures, evaluating performance metrics, and identifying areas for improvement are essential for continuous optimization of strategies. Requirements and Qualifications Bachelor’s degree in Marketing, Business, or related field; MBA is a plus. 5+ years of experience in B2B marketing, with at least 2 years in channel or partner marketing within a SaaS or tech environment Strong understanding of SaaS business models and partner ecosystems Proven ability to manage multiple projects and stakeholders in a fast-paced environment. Excellent communication, collaboration, and project management skills. Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).