About the Company : Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide Role Designation : Performance Marketing Experience Minimum: 03-05 years’ experience in performance marketing/Digital Marketing in FMCG or D2C sector Qualification : (Degree / Diploma) Graduate in Business Administration or any related field, MBA preferred. Job Location : Mumbai Roles & Responsibilities: • Develop and implement performance marketing strategies to drive traffic, conversions, and revenue for OTC products. • Strategize and execute Google & Meta Ads to achieve business objectives. • Manage complete Website operations • Run A/B tests for creative, landing pages, and ad copies to improve performance. • Monitor and analyze campaign performance across channels platforms. Work on campaigns to improve search rankings, product reviews, and customer engagement on marketplaces. • Work closely with brand, legal, creative teams to ensure the content aligning with the brand strategy and complies with regulatory standards • Manage and allocate media budget efficiently to maximize ROI • Track spending and suggest optimization to ensure cost-effectiveness
Job Title
Performance Marketing-Consumer Business