Job Title

Job Purpose: Identifying the challenges / opportunities in the current ecosystem for improvement. Creating a digital roadmap to improve the overall customer experience by way of D2C Campaigns & product journeys Analyse Current Market Trends with Competitor offerings and set a roadmap for new products / industry first offering. Set up time bound execution plans & work with the cross functional teams to achieve the strategic vision. Product Launch to the final adoption by the distribution channel JOB DESCRIPTION / KEY SKILLS: Effectively planning the strategies by understanding the business dynamics, gap analysis, interacting with key stakeholders and framing implementation plan for seamless execution of Digital Sales Bring in new insights and ideas by using industry knowledge, competitive analysis, regulatory changes, and technology innovations. Design and implement product positioning, messaging and Go-To-Market Strategy across offline and digital channels Exhibit a data-driven approach but also comfortable in dealing with ambiguous situations intuitively with sound business acumen. Excellent problem-solving and design skills with an ability to define a clear problem statement, user scenarios, use cases including edge cases, and the underlying assumptions. Ownership attitude to ensure that product is not just designed and developed, but also adopted by the target audience. Highly skilled in prioritizing the roadmap & to work in collaboration with a diverse set of cross functional teams and drive execution without having direct authority. Constantly track the progress of the project & present the same to the Senior Management through presentations / dashboards. Minimum 5+ years of experience in product management of web and/or mobile applications with sound knowledge of technology. Prior hands-on experience in technology development is highly preferred - with the ability to deep dive into technical designs. Critical Competencies: Strategy, Analytical Skills, Domain Knowledge, Project Management ,Problem Solving. Team Management , Excellent Communication