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Job Type: Full Time, Permanent Location: Borivali (West) Designation: Salesforce Executive Salary: As per industry Standards Experience: 2 to 3 Years Working Days: 5 days About the company BCPL – BEAUTY CONCEPTS, established in 1996 is a member of the Bahety Group of Companies, one of Kolkata’s most trusted business houses. With a brand portfolio exceeding 45 leading international brands in fragrances, beauty & cosmetics, BCPL is the preferred partner for international brands foraying the growing Indian Market. With over 30 years of customer understanding across the segments of Mass, Mass Premium, Fashion, Prestige & Luxury, BCPL provides its partners with a competitive edge in a challenging & emerging market like India. Website - Job Summary: We are looking for a skilled and proactive Salesforce Executive with 3+ years of experience to lead the day-to-day management and optimization of our Salesforce platform in a fast-paced retail environment. This role is central to driving customer engagement, supporting sales and marketing campaigns, and enhancing operational efficiency through data-driven insights and system improvements. The ideal candidate brings both technical CRM expertise and a strong understanding of the retail landscape. Key Responsibilities: Manage and maintain Salesforce CRM data related to customers, product inventory, promotions, and campaign performance. Collaborate with cross-functional teams (retail, ecommerce, marketing, customer service) to align CRM initiatives with business goals. Build, customize, and maintain Salesforce reports and dashboards for actionable insights across sales and customer engagement. Identify and implement workflow automations and process enhancements within the platform. Support and train end users (store managers, customer care, marketing teams) to maximize adoption and efficiency. Ensure high data integrity through regular audits, deduplication efforts, and structured data management practices. Coordinate with external consultants or developers for advanced customizations or integrations, as needed. Stay informed on Salesforce releases and retail CRM trends to proactively recommend improvements. Requirements: 3+ years of hands-on experience working with Salesforce Marketing Cloud in a retail or consumer-facing organization. Salesforce Administrator certification strongly preferred. Proficiency in managing CRM processes including lead management, campaign tracking, and reporting. Strong analytical and problem-solving skills, with attention to detail. Solid communication skills and the ability to work with both technical and non-technical teams. Experience supporting omni-channel retail operations is a plus. Preferred Qualifications: Experience with Salesforce Marketing Cloud Experience. Familiarity with third-party integrations for ecommerce, loyalty, or marketing automation platforms (e.g., Mailchimp, Shopify, etc.). Comfortable managing small-scale projects or platform enhancements independently.