About iD Fresh Food iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia. At iD, we’re not just about food, we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team. Role Overview Role Name: Copy Writer Reporting to : Creative Associate Director - Marketing We are looking for a creative and detail-oriented content copywriter to join our marketing team. This role is ideal for someone with a flair for storytelling and experience in advertising campaigns, brand communication, and consumer engagement, particularly in the FMCG space. Key Responsibilities: Write engaging and compelling copy for advertising campaigns, product packaging, POSM, brochures, websites, emailers and social media Conceptualize and script content for brand films, digital videos in collaboration with marketing and design teams Maintain a distinct and consistent brand tone of voice across all consumer touchpoints Work closely with marketing, product, and design teams to develop and execute integrated content strategies Edit and proofread copy to ensure high editorial standards and brand alignment Help create content calendars and manage timelines to meet campaign deadlines Research consumer trends ,competitor messaging, and industry insights to inform content development Qualifications: 2+ years of experience in creative copywriting, preferably in an advertising or branding agency Portfolio demonstrating work on campaigns, packaging, POSM, social media etc. Excellent command of English with great writing, editing and ideation skills Understanding of FMCG consumer behavior Ability to think strategically while executing with creativity and attention to detail Comfortable juggling multiple projects and working with cross-functional teams Interested? If this role sounds like you, then apply with us! You have plenty of room for growth at iD.
Job Title
Copy Writer