Job Title

We are looking for a result-driven and strategic " Digital Marketing Lead" to drive growth across all sales and marketing channels based out of Kanchipuram ( 10+ years experience) for a leading Textile manufacturer.This role is key to expanding our presence in the textile industry by overseeing both digital initiatives and offline sales strategies , including retail, B2B, and institutional segments.Key Responsibilities:1. Marketing & Brand StrategyDevelop and execute integrated marketing campaigns across digital and traditional platforms.Enhance brand visibility in textile markets through exhibitions, trade shows, and partnerships.Position the brand strategically across target customer segments (retail, wholesale, export, institutional).2. Online Sales & Digital MarketingManage online channels: own e-commerce website, marketplaces (Amazon, Flipkart, IndiaMART, etc.).Drive performance marketing (SEO, SEM, social media, influencer campaigns, email marketing).Improve customer acquisition, engagement, and online conversion rates.3. Offline Sales DevelopmentExpand retail footprint through dealer/distributor network, channel partnerships, and direct B2B engagement.Identify new offline sales opportunities in domestic and export markets.Support sales team with promotional material, product training, and pricing strategies.4. Team Management & CollaborationLead marketing and sales support teams (designers, digital marketers, sales executives).Collaborate with production, design, logistics, and finance to ensure alignment with business goals.5. Market Research & ReportingConduct competitor analysis and identify market trends and customer insights.Track KPIs across marketing campaigns and sales performance.Provide regular updates and performance dashboards to senior management.Requirements:Bachelor's/Master’s degree in Marketing, Business, or Textile Management.Minimum 10 years of relevant experience in both online and offline marketing roles.Experience in textile/apparel/home furnishing sectors preferred.Proficiency in digital marketing tools (Meta Ads, Google Ads, Analytics, CRM platforms).Strong leadership, analytical, and communication skills.