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Job Title


Digital Marketing Specialist


Company : beBeeMarketing


Location : Junagadh, Gujarat


Created : 2025-07-28


Job Type : Full Time


Job Description

About Us: Tophat HR is a boutique consulting firm, offering tailored and comprehensive human resources consulting services. Shift timings are 7:30 PM-3:30 AM IST, Monday-Friday. We work with a leading B2B technology company that revolutionizes offline communication through an API-first platform for automated direct mail and address verification. Position Overview: You will report to the Head of Demand Gen and be responsible for paid acquisition and account-based marketing programs that drive qualified pipeline. You'll manage end-to-end campaigns across Google Ads, Facebook Ads, and Bing Ads, and optimize spend towards revenue goals. The Challenge: Scale pipeline and revenue by managing paid channels and ABM plays. Core Responsibilities: Paid Acquisition (Paid Ads Channel): Paid Advertising Management -End-to-end management of Google Ads, Facebook Ads, and Bing Ads. -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): Account Engagement -Partner with Sales to tier target accounts and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: Data Analysis -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: Performance Tracking -Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, revenue, and growth. -Present insights and next steps to leadership. Must-Have Experience: 3–5+ years hands-on with ALL of: -Google Ads / Search & Display -Facebook Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). A comfortable working knowledge of ≥ $100k/mo cumulative budgets and performance metrics. Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, Twitter). Zoho Marketing Automation / CRM familiarity. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners