About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday We are looking for a Paid Advertising Specialist to join our team. You will be responsible for developing and implementing paid advertising campaigns across multiple platforms to drive qualified pipeline for the company. Position Overview: You will own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You'll manage end-to-end campaigns across Google Ads, Meta Ads, and Bing Ads, and continually optimize spend toward conversion and revenue goals. The Challenge: We are looking for someone who can scale pipeline and revenue by owning all paid channels and ABM plays inside HubSpot. You'll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Core Responsibilities: Paid Acquisition (Paid Ads Channel): -End-to-end management of Google Ads, Meta Ads, and Bing Ads. -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, conversion, and revenue. -Present insights and next steps to leadership. Must-Have Experience: 3–5+ years hands-on with ALL of: Google Ads / Search & Display Meta (Facebook & Instagram) Ads Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Experience managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline. Nice-to-Haves: Experience with other paid platforms. Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners Equal Opportunities Employer ),
Job Title
Digital Media Strategist