About us, a boutique consulting firm, offers tailored and comprehensive human resources consulting & management services. Our consultants are experts in shift timings, Monday- Friday, 7:30 PM-3:30 AM IST. We are seeking an expert to own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for our clients. You will manage end-to-end campaigns across multiple platforms, orchestrate 1:1 and 1:few ABM plays, and continually optimize spend toward revenue goals. Core Responsibilities: Paid Acquisition (Paid Ads Channel): -End-to-end management of Google Ads, Meta Ads, Bing Ads, and other platforms. -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue. -Present insights and next steps to leadership. Must-Have Experience: 3–5+ years hands-on with ALL of: -Google Ads / Search & Display - Meta (Facebook & Instagram) Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners. We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We welcome people of diverse backgrounds, perspectives, and skills.
Job Title
Digital Marketing Strategist for Paid Advertising