About this role: As a Performance Marketer for Paid Ads, you will be responsible for developing and executing strategic marketing campaigns across various paid channels. The goal is to drive qualified pipeline for the company by owning all paid acquisition and account-based marketing programs. You will manage end-to-end campaigns across Google, Meta, and Bing, orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend toward revenue goals. Key Responsibilities Paid Acquisition (Paid Ads Channel): -End-to-end management of Google Ads, Meta Ads, and Bing Ads. -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, revenue. -Present insights and next steps to leadership. Requirements 3–5+ years hands-on with ALL of: -Google Ads / Search & Display -Meta (Facebook & Instagram) Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing cumulative budgets and reporting on ROAS & pipeline. Nice-to-Haves Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: iterate fast, document learning, and double-down on winners
Job Title
Strategic Paid Advertising Specialist