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Job Title


Digital Acquisition Specialist


Company : beBeeDigital


Location : Madurai, Tamil Nadu


Created : 2025-07-28


Job Type : Full Time


Job Description

About Us: Tophat HR is a boutique consulting firm, specializing in tailored and comprehensive human resources consulting & management services. Shift timings: 7:30 PM - 3:30 AM IST, Monday - Friday We are working with a leading B2B technology company that revolutionizes offline communication with an API-first platform for automated direct mail and address verification. Job Overview: You will report to the Head of Demand Generation and own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You'll manage end-to-end campaigns across Google Ads, Meta Ads, Bing Ads (plus any emerging channels you deem viable), orchestrate 1:1 and 1:few ABM plays in HubSpot, and continually optimize spend toward cost-per-acquisition payback and revenue goals. Success means hitting monthly pipeline targets, uncovering scalable growth levers, and arming Sales with high-intent accounts ready to close. The Challenge: Scale pipeline and revenue by owning all paid channels (Google Ads, Meta Ads, Bing Ads) plus ABM plays inside HubSpot. You'll design, launch, and optimize campaigns that move ideal customer profiles from first click to closed-won. Key Responsibilities: Paid Acquisition: -End-to-end management of Google Ads, Meta Ads, Bing Ads, and other platforms. -Build full-funnel campaigns: awareness → nurture → sales-qualified lead. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing: -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, cost-per-acquisition payback, and revenue. -Present insights and next steps to Revenue Operations and leadership. Required Skills & Qualifications: 3-5+ years hands-on experience with: -Google Ads / Search & Display -Meta Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ideal customer profile definition, list building, multi-channel orchestration). Comfortable managing ≥ $100k/mo cumulative budget and reporting on return on ad spend & pipeline. Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and Google Analytics 4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: iterate fast, document learning, and double-down on winners We believe diversity is key to building high-performing teams and creating an inclusive work environment is our priority. We welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.