Job Title: Performance Marketer for Paid Ads About the Role We are seeking a skilled Performance Marketer to join our team. As a key member of our marketing department, you will be responsible for developing and executing paid acquisition strategies that drive qualified pipeline for our company. Your primary focus will be on managing end-to-end campaigns across various paid channels, including Google Ads, Meta Ads, and Bing Ads. You will also be responsible for designing, launching, and optimizing campaigns that move ICP accounts from first click to closed-won. Key Responsibilities Paid Acquisition: End-to-end management of Google Ads, Meta Ads, and Bing Ads. Build full-funnel campaigns: awareness → nurture → SQL. Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: A/B and multivariate testing on ad creative, copy, landing pages, and offers. Translate findings into weekly, data-driven action plans. Attribution & Reporting: Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue. Present insights and next steps to RevOps and leadership. Requirements 3–5+ years hands-on experience with ALL of: Google Ads / Search & Display Meta (Facebook & Instagram) Ads Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Nice-to-Haves Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. Soft Skills Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. We believe that diversity is key to building high-performing teams. We welcome people of diverse backgrounds, perspectives, and skills.
Job Title
Paid Advertising Strategist