About Our Organization Tophat HR is a boutique consulting firm that specializes in providing tailored and comprehensive human resources consulting & management services. Our Vision: We aim to deliver exceptional service by leveraging our expertise in HR consulting and management. Our team is dedicated to helping clients achieve their goals through effective solutions. Job Description This role involves managing end-to-end campaigns across Google, Meta, and Bing (plus any emerging channels you deem viable), orchestrating 1:1 and 1:few ABM plays in HubSpot, and continually optimizing spend toward CAC payback and revenue goals. Success means hitting monthly pipeline targets, uncovering scalable growth levers, and arming Sales with high-intent accounts ready to close. The Challenge: You will be responsible for scaling pipeline and revenue by owning all paid channels (Google, Meta, Bing) plus ABM plays inside HubSpot. You'll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Core Responsibilities: Paid Acquisition (Paid Ads Channel): End-to-end management of Google Ads, Meta Ads, and Bing Ads (other platforms a bonus). Build full-funnel campaigns: awareness → nurture → SQL. Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: A/B and multivariate testing on ad creative, copy, landing pages, and offers. Translate findings into weekly, data-driven action plans. Attribution & Reporting: Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue. Present insights and next steps to RevOps and leadership. Must-Have Experience: 3–5+ years hands-on with ALL of: Google Ads / Search & Display Meta (Facebook & Instagram) Ads Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline. Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.
Job Title
High-Performance Digital Marketing Specialist