Job Title A highly skilled and experienced Paid Ads Specialist is required to join our team. About the Role This role involves overseeing the strategy and execution of all paid acquisition and account-based marketing programs. The successful candidate will be responsible for managing end-to-end campaigns across multiple platforms, including Google, Meta, and Bing. The ideal candidate will have a proven track record of scaling pipeline and revenue through effective paid channel management and ABM plays. They will be responsible for designing, launching, and optimizing campaigns that drive qualified pipeline and meet monthly targets. Key Responsibilities Paid Acquisition: End-to-end management of Google Ads, Facebook Ads, Meta Ads, and Bing Ads Build full-funnel campaigns: awareness, nurture, SQL Daily budget pacing, bid strategy tuning, and creative refreshes Account-Based Marketing: Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot Track account engagement, surface buying signals, and trigger sales plays Optimization & Testing: A/B and multivariate testing on ad creative, copy, landing pages, and offers Translate findings into weekly, data-driven action plans Attribution & Reporting: Owning dashboards in HubSpot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue Present insights and next steps to RevOps and leadership Requirements 3–5+ years hands-on experience with ALL of: Google Ads / Search & Display Facebook Ads Meta (Facebook & Instagram) Ads Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution Proven ABM playbook (ICP definition, list building, multi-channel orchestration) Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline Benefits We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. We are an equal opportunity employer and welcome applications from diverse candidates. What We're Looking For We're looking for a highly motivated and experienced individual who can bring their skills and expertise to our team. If you're passionate about paid advertising and ABM, and have a proven track record of success, we'd love to hear from you.
Job Title
Digital Advertising Specialist