About the Opportunity: This is a challenging and rewarding role that requires a high level of expertise in paid advertising. If you have a proven track record of driving pipeline and revenue through paid channels, we want to hear from you. We are looking for a Performance Marketer who will own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for our company. You will be responsible for managing end-to-end campaigns across Google Ads, Meta Ads, Bing Ads, and other emerging channels, as well as orchestrating 1:1 and 1:few ABM plays in HubSpot. Key Responsibilities: Paid Acquisition (Paid Ads Channel): -End-to-end management of Google Ads, Meta Ads, Bing Ads, and other platforms. -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue. -Present insights and next steps to leadership. Requirements: 3–5+ years hands-on experience with ALL of: -Google Ads / Search & Display -Meta (Facebook & Instagram) Ads -Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing ≥ $100k/mo cumulative budget and reporting on ROAS & pipeline. Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design (e.g., Figma, Canva) and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners. We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.
Job Title
Digital Growth Expert