Job Title: Paid Ads Marketing Specialist About the Job: We are seeking a skilled Paid Ads Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing paid advertising campaigns across multiple platforms. Key Responsibilities: Paid Acquisition: Develop and manage Google Ads, Facebook Ads, Meta Ads, and Bing Ads campaigns. Create full-funnel campaigns that drive awareness, nurture leads, and generate SQLs. Account-Based Marketing: Partner with sales teams to identify target accounts, craft personalized sequences, and orchestrate ads, email, and social touches. Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: Conduct A/B and multivariate testing on ad creative, copy, landing pages, and offers. Translate findings into data-driven action plans. Attribution & Reporting: Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue. Present insights and next steps to leadership. Requirements: 3-5+ years hands-on experience with Google Ads, Facebook Ads, Meta Ads, and Bing Ads. HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, X/Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Our Company: We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.
Job Title
Paid Ads Marketing Specialist