About Us: We are a boutique consulting firm specializing in tailored and comprehensive human resources consulting & management services. Our work involves supporting a leading B2B technology company that revolutionizes offline communication with an API-first platform for automated direct mail and address verification. Job Summary: We seek a highly skilled Performance Marketer to join our team. This individual will be responsible for owning the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for our client. The successful candidate will manage end-to-end campaigns across various platforms, orchestrate 1:1 and 1:few ABM plays, and continually optimize spend toward CAC payback and revenue goals. Key Responsibilities: Paid Acquisition (Paid Ads Channel): • End-to-end management of Google Ads, Facebook Ads, Meta Ads, and Bing Ads. • Design, launch, and optimize full-funnel campaigns: awareness → nurture → SQL. • Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): • Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through HubSpot. • Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: • A/B and multivariate testing on ad creative, copy, landing pages, and offers. • Translate findings into weekly, data-driven action plans. Attribution & Reporting: • Own dashboards in HubSpot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue. • Present insights and next steps to leadership. Requirements: 3–5+ years hands-on experience with ALL of: • Google Ads / Search & Display • Facebook Ads • Meta (Facebook & Instagram) Ads • Bing Ads / Microsoft Ads HubSpot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing large budgets and reporting on ROAS & pipeline. Nice-to-Haves: Experience with other paid platforms (YouTube, Reddit, Twitter, programmatic DSPs). Zoho Marketing Automation / CRM familiarity. WordPress landing-page or blog management. Basic graphic design skills and copywriting abilities. Soft Skills: Data-driven mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into actionable recommendations. Bias for action: you iterate fast, document learning, and double-down on winners ),
Job Title
Digital Growth Specialist