Skip to Main Content

Job Title


Area Growth Manager - East


Company : Panacea Biotec


Location : Kolkata, West Bengal


Created : 2025-08-01


Job Type : Full Time


Job Description

Role: AGM (Area Growth Manager) Reporting: Regional Growth Manager (RGM) Geography: Kolkata/ Orisha Trade: General Trade (All REs) Job Summary: The role encompasses end-to-end responsibility for Sales & Distribution in the area, the incumbent is accountable for ensuring product availability, and driving sales performance efficiently. This includes Secondary & Primary management, Distributor management & Team Management. 1. Distribution Management Strategising & implementation on Distributors, ( Mapping, Appointment and Operations). Motivate channel partners for involved & evolved business. ROI of the distributor Process creation & adherence of timely supply to the retailers Inventory management at Distributor & overall geography Guardrails for stock condition Secondary Claim management 2. Growth Management Secondary & Primary management of the geography Quarterly/ Monthly sales progression Ensuring weekly flightening Availability of all the SKUs NPD development &growth CFA management & Sales operation Ensuring all Basics of distribution (Productivity, ECO, LPPC etc.) Competition benchmarking Tracking competition in the region 3. Spend Management Channel specific Approach (RE specific) Tradeload Planning to push volume and visibility. Sales Return management 4. People Management Creating healthy work environment across the region Track expenses and ensure cost-effectiveness in the region Work closely with Cross function (CFA/ HE/ Finance/ Marketing & other divisions) Requirement for the role: Minimum of 8 years of experience in sales & distribution in FMCG Industry Indepth geography knowledge Excellent analytical, problem-solving, and decision-making skills. Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams. Team management skills Grievances management Time Management