Job Title

Role Overview: A copywriter with a flair for writing hardworking, high-converting content that sells. If you're obsessed with scroll-stopping hooks, product storytelling, and writing copy that performs—this is your gig. You'll craft persuasive performance ad copies and product descriptions for the bath & body and fragrances category.Role Description : Performance Copywriting: Write thumb-stopping, clickbaity, and conversion-driven copy for paid ads (Meta, Google, etc.) and onsite banners for Beauty Owned Brands. Product Content Management: Own and manage product descriptions across catalogues, PDPs, and A+ content for both brands. Communicate USPs, ingredients, benefits, and moods in a tone that's fresh, fun, and customer-first. Trend Tracking & Format Innovation: Stay plugged into performance trends and evolving content formats. Apply insights to optimize messaging across platforms and test new hooks regularly.Knowledge and Skill / Qualification Requirements :3–5 years of experience in performance or D2C copywriting (beauty/personal care brand experience is a plus)Strong understanding of ad platforms like Meta, Google, and how to write for CTR/conversionsFlair for brand tonality, with the ability to maintain distinct brand voicesAbility to balance creativity with commercial objectivesComfort with SEO basics, cataloging, and ecommerce platforms Prior work in beauty/lifestyle D2C brandsExperience working cross-functionally with design, edit and performance teams.Understanding of what makes a copy go viral vs. what drives sales.