Job Title

HomeLane is looking for a strategic and hands-on SEO Manager to lead our next phase of organic growth. You’ll drive visibility, rankings, and lead generation across a wide ecosystem of product, service, and city-level pages. This role goes beyond traditional SEO. You’ll lead initiatives across Search Experience Optimisation (SXO), Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and voice-led discovery, ensuring HomeLane stays discoverable and competitive in an AI-first search world.Key ResponsibilitiesOwn SEO strategy and execution across 5000+ website pages, content hubs, and microsites Drive visibility for transactional, informational, and geo-specific high-intent keywords Build a scalable, intent-led content roadmap aligned to business goals Implement Search Experience Optimization (SXO) by improving SERP visibility, CTR, and on-page engagement Lead structured data implementation (schema, FAQs, breadcrumbs) to support AEO and rich result eligibility Collaborate with product, tech, content, and design teams for on-page, technical, and UX improvements Improve Core Web Vitals, crawlability, mobile performance, and internal linking Enable discoverability on GEO-friendly platforms like Google SGE, Bing CoPilot, and generative AI summaries Track and analyze performance using GA4, GSC, Semrush, Ahrefs, Screaming Frog Benchmark against competitors, run audits, and experiment to stay ahead of evolving SEO trendsSkills & Attributes5+ years of hands-on SEO experience with large websites or multi-city consumer brands Strong grasp of keyword strategy, content funnel mapping, and technical SEO Working knowledge of SXO, GEO, AEO, and voice search optimization Proven ability to manage content and tech SEO execution in collaboration with cross-functional teams Solid understanding of schema, site architecture, Core Web Vitals, and SEO for scale Proficient in GA4, GSC, Semrush, Ahrefs, Screaming Frog, and CMS platforms Strong content sensibility with ability to guide, review, and improve SEO-first content Analytical mindset with a bias for action and measurable outcomesWhy Join UsLead SEO for one of India’s most recognized home interiors brands Drive both content and technical SEO at scale with access to real impact levers Shape modern SEO strategy combining GEO, AEO, SXO, and AI-led optimization Be part of a high-ownership, growth-focused team working on 10x organic outcomesInterested candidates can write to naveen.reddy@