PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.Note:This role is open for Gurgaon location a general shift roleWhat you will have to do -Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues Conduct full analysis of campaign performance, optimizations, issues, etc. Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives Traffic all creatives into platform and set up campaigns prior to launch date Maintain knowledge of media technology buying platforms and analytic tools Navigate through variety of third-party systems to complete monthly billing documentation Analyze campaign performance and make strategic investment and tactical media optimizations Provide clients with programmatic media recommendations and optimization strategies that align with objectives Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI'sQualifications required -Graduate / BE/B.Tech/MBA 8+ yrs of experience in Programmatic campaigns is mandatory(DV360 DSP experience) Experience in DV360, TTD and Amazon DSP followed by Search and Social campaigns Team handling experience of 50+ employees Excellent communication skills (Written + Verbal); Self-motivated individual Disciplined: On attendance, deliverables and adhering to company ethical standards High intellectual curiosity; willingness to learn and explore; Confident in analyzing and acting on marketing data Able to work in a highly multicultural environment Proven work experience on delivering ahead of client goals. Extremely strong understanding of Online Media and Programmatic experience Working knowledge on the following will be an added advantage Should be aware of Adserving technologies, and analytical tools like GA and Omniture Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight.What can we do for you?At Publicis Global delivery (PGD) We make sure that you become the best version of yourself by helping you realise your full potential in an entrepreneurial and inclusive work environment.Best about us:· We will empower your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package. · Opportunity to grow with the global organization that believes in Power of One to partner with our clients across the globe. · Exposure to work with some of the leading clients across categories · Diverse team & progressive work environment · A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization We’re looking for people who truly understand what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas.If you think you are the one, Apply today!Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis. Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world. Founded in 1926 by Marcel Bleustein-Blanchet, the “father of French advertising”, Publicis Groupe is today led by its third its history, Arthur Sadoun, Chairman & CEO. Maurice Lévy, who led the company for 30 years until June 2017, is today the Chairman of the Groupe’s Supervisory Board.
Job Title
Associate Director - Programmatic