Job Title

Experience required: 4-12 YearsLocation-PAN IndiaRole OverviewWe are seeking a detail-oriented and technically proficient Adobe RTCDP Audience & Segmentation Specialist to own and optimize audience segmentation logic and activation workflows. This role is critical in enabling personalized, data-driven experiences across marketing channels by leveraging Adobe Real-Time CDP capabilities.Key ResponsibilitiesSegment Logic OwnershipDesign, implement, and maintain audience segmentation logic within Adobe RTCDP.Define and manage traits, calculated attributes, and governed audience definitions to support personalization and targeting strategies.Activation Workflow ManagementBuild and maintain audience activation workflows across multiple sandboxes and destination endpoints.Ensure delivery accuracy and consistency across all marketing channels.Cross-Functional CollaborationPartner with data engineering, marketing, and platform teams to align on data schema, governance, and activation requirements.Work closely with compliance teams to ensure audience definitions meet regulatory and privacy standards.Troubleshooting & OptimizationMonitor segment population trends and troubleshoot issues related to segment-based personalization logic.Continuously optimize segmentation strategies based on performance insights and business objectives.Qualifications3 – 5+ years Hands-on experience with Adobe Real-Time CDP (RTCDP) and audience segmentation tools.Strong understanding of identity resolution, traits, calculated attributes, and data governance.Experience working across multiple sandboxes and activation endpoints.Familiarity with marketing channel delivery systems and personalization frameworks.Analytical mindset with strong problem-solving skills and attention to detail.Excellent communication and collaboration skills.