Job Title

Position: Digital Marketing Specialist (Local SEO & Google Business Profile) Location: Remote/Hybrid (Delhi NCR) Experience: 1–2 yearsAbout the Role:We are seeking a highly skilled Digital Marketing Specialist with expertise in Local SEO and Google Business Profile management. As a Digital Marketing Specialist, you will be responsible for optimizing our clients’ online visibility in local search results and effectively managing their Google Business Profiles.Key Responsibilities:Develop and implement Local SEO strategies to improve our clients’ rankings in local search engine results pages. Conduct local keyword research and optimize website content, metadata, and online listings for geographic relevance. Manage and optimize Google Business Profiles for clients, ensuring accurate and up-to-date information, photos, and reviews. Monitor local search performance metrics and analytics to track progress and identify opportunities for improvement. Implement on-page and off-page SEO tactics to enhance local search visibility and drive organic traffic. Collaborate with the content & creative team to create localized content that resonates with target audiences in specific geographic areas. Stay updated with Google algorithm changes, local SEO trends, and best practices to maintain competitive advantage.Qualifications:Bachelor’s degree preferably in Marketing, Communications, or a related field. Proven experience in Local SEO and Google Business Profile management, preferably in the healthcare industry. Proficiency in SEO tools such as Google Analytics, Google Search Console, and local SEO platforms. Strong understanding of local search ranking factors, citation management, and NAP consistency. Excellent analytical skills with the ability to interpret data and generate actionable insights. Detail-oriented with strong organizational and time management skills. Effective communication and collaboration abilities.Why This Role:Play a vital role in helping professionals optimize their online presence and reach more customers through effective Local SEO and Google Business Profile management.