About TVA – The Voice AuthorityTVA is a 360° video content production agency that helps India’s boldest brands speak with impact. We work at the intersection of content, culture, and commerce, crafting powerful digital video content for D2C, fashion, fintech, lifestyle, and tech-driven brands. Our clients include Flipkart, Myntra, Nykaa, Cleartrip, CultFit, DaMENSCH, and more.About the RoleAs a Senior Brand Strategist, you will be the strategic brain behind TVA’s most ambitious content campaigns. You’ll decode briefs, dig into audience behavior, build storytelling frameworks, and co-create brand stories that live powerfully on digital platforms. This role is ideal for someone who’s half brand-thinker, half culture-watcher and knows how to make content strategy actionable, inspiring, and culturally relevant.Key ResponsibilitiesLead Strategic Thinking across branded content campaigns, pitches, and IP developmentTranslate brand briefs into sharp creative insights, content themes, and strategic directionsCraft compelling decks that bring together brand objectives, audience insight, content formats, tone of voice, and creative frameworksIdentify platform trends, creator behavior, and internet culture to inform strategyWork closely with content and creative teams to ensure ideas are rooted in brand truth and strategic clarityGuide the structure and messaging of campaign narratives, voice guides, and storytelling frameworksCo-lead brand and strategy presentations to clients and internal teamsBuild content calendars, social media blueprints, and IP roadmaps aligned with brand goalsCollaborate with production and post-production teams to ensure strategy holds through executionStay ahead of market shifts, youth trends, and consumer mindsets to keep TVA’s content edge relevant and freshQualifications:Have 5–8 years of experience in brand strategy, content strategy, or creative planning roles preferably at a digital agency, content studio, or in-house brand teamAre deeply immersed in pop culture, digital trends, and online behaviorThink in frameworks, storytelling arcs, and content pillarsAre a presentation and deck ninja, strong on structure, language, and visual clarityCan crack content strategies that are both creative and effectiveUnderstand the nuances of platforms like Instagram, YouTube, LinkedIn, and ShortsCommunicate confidently with creative teams and clients alikeThrive in fast-paced, idea-first environments where no two briefs look the sameBonus Points If You:Have worked on D2C, Gen Z, or youth-centric brand campaignsHave experience with creator/influencer strategyAre a strong writer and storyteller in your own rightEmployment Type: FullTime (WFO)Location: Mumbai (Andheri East)
Job Title
Senior Brand Strategist