Job Title: Performance Marketing LeadLocation: Remote (Anywhere in India only)Shift Time: 9:00 PM to 6:00 AM ISTExperience Required: Minimum 5 years in Performance MarketingAbout AtidivAtidiv was built to ignite hyper growth. We provide sustainable and scalable growth solutions for internet and tech businesses across the globe. With expertise in data science, product development, and offshoring, we serve clients in over 30 countries and 20+ languages—from agile startups to Fortune 500 companies. Our offices are located in Pune, Bengaluru, Mumbai, and Chicago.Job SummaryWe are looking for a skilled and data-driven Performance Marketing Lead to manage paid campaigns across Google Ads, Meta (Facebook), LinkedIn, and TikTok. This role requires strong experience in team management, performance management, risk management, quality control, and escalation handling. You will lead a team of analysts, develop scalable digital strategies, and deliver measurable business impact.Key ResponsibilitiesLead and manage multi-channel performance marketing campaigns across Google, Meta, LinkedIn, TikTok, etc.Own campaign strategy, execution, optimization, and budget managementTrack, analyze, and report on performance metrics (CTR, ROAS, CPA, Conversion Rate)Set up and optimize campaigns with proper audience targeting, ad group structuring and budget allocationEnsure flawless tracking through pixel setup, UTM tagging, and conversion trackingRun A/B testing for creatives, audiences, and bidding strategiesCreate and maintain dashboards and automated reports using Google Sheets, Looker Studio, etc.Handle escalation management, quality checks, and risk managementManage and mentor a team, providing training, goal-setting, and performance reviewsDrive performance improvement plans and team development initiativesProvide insights and recommendations to internal and external stakeholders for campaign growthQualificationsBachelor's degree in any discipline5+ years of hands-on experience in performance marketing (B2C focus preferred)Proven experience in team leadership and performance managementProficiency in Google Ads (Search, Display, YouTube), Meta Ads, and ideally TikTok AdsHands-on with DV360, Facebook Ads Manager, Power EditorFamiliarity with Amazon AMS, Flipkart Ads, or programmatic platforms is a plusStrong skills in campaign reporting and performance analysisExcellent communication, organizational, and analytical skillsStrong proficiency in Excel, Google Sheets, and PowerPointHigh attention to detail and a collaborative team mindsetPerks & BenefitsRemote work from anywhere in IndiaIncentives and performance-linked allowancesExposure to global clients and advanced toolsOpportunity to lead and grow a high-performing team
Job Title
Performance Marketing Manager