Job Title

Role Overview:A copywriter with a flair for writing hardworking, high-converting content that sells. If you're obsessed with scroll-stopping hooks, product storytelling, and writing copy that performs—this is your gig. You'll craft persuasive performance ad copies and product descriptions for the bath & body and fragrances category.Role Description :Performance Copywriting:Write thumb-stopping, clickbaity, and conversion-driven copy for paid ads (Meta, Google, etc.) and onsite banners for Beauty Owned Brands.Product Content Management:Own and manage product descriptions across catalogues, PDPs, and A+ content for both brands. Communicate USPs, ingredients, benefits, and moods in a tone that's fresh, fun, and customer-first.Trend Tracking & Format Innovation:Stay plugged into performance trends and evolving content formats. Apply insights to optimize messaging across platforms and test new hooks regularly.Knowledge and Skill / Qualification Requirements :3–5 years of experience in performance or D2C copywriting (beauty/personal care brand experience is a plus) Strong understanding of ad platforms like Meta, Google, and how to write for CTR/conversions Flair for brand tonality, with the ability to maintain distinct brand voices Ability to balance creativity with commercial objectives Comfort with SEO basics, cataloging, and ecommerce platforms Prior work in beauty/lifestyle D2C brands Experience working cross-functionally with design, edit and performance teams. Understanding of what makes a copy go viral vs. what drives sales.