Job descriptionCampaign Strategy & Execution : Plan, execute, and manage paid marketing campaigns across digital platforms, ensuring alignment with business goals and growth KPIs. D2C Market Analysis : Conduct competitor research, market trend analysis, and consumer behaviour studies to identify growth opportunities. Audience Research & Targeting : Develop detailed customer personas and use data-driven targeting strategies to reach the right audience segments. Funnel-wise Budget Distribution:Allocate and optimize budgets across the for maximum ROI. Campaign Scaling & Performance Optimization : Scale successful campaigns while maintaining or improving performance metrics such as ROAS, CPA, and CAC. Incremental Growth Planning:Build and implement strategies to drive new customer acquisition, improve AOV and LTV, and achieve sustainable business growth. Custom Performance Metrics Analysis:Create and manage performance dashboards with KPIs like ROAS, CTR, CPA, CAC, MER, and conversion rates to measure campaign success. Creative Performance Analysis:Collaborate with creative teams to test, analyze, and iterate on ad creatives for continuous performance improvement. Required Candidate profile 2 years of experience in performance marketing (Agency experience preferably in D2C/eCommerce) Minimum budget spends monthly 20 Lacs Proficiency in Meta Ads Manager, Google Ads, GA4
Job Title
Media Buyer - Facebook Ads (2-3 Years Experience )