Job Title

Job Purpose:The role of Manager - Global Marquee Rides is responsible for leading the conceptualization, planning, and execution of Royal Enfield & global marquee rides and brand experiential properties. This role will drive the strategy for building a strong Royal Enfield culture through rides,community engagement, and strategic partnerships, while also overseeing content generation, social media management, and operations for these initiatives.Key Responsibilities:Rides & Events Strategy & Management: ● Develop and implement a comprehensive global strategy for marquee rides and community events, aligning with Royal Enfield 'Pure Motorcycling" philosophy and overall brand objectives. ● Lead the conceptualization, planning, and execution of large-scale, impactful brand experiential properties, including global marquee rides and community events. ● Oversee all aspects of ride and event operations and production from brief to completion, ensuring adherence to timelines, budgets, and quality standards. ● Drive innovation in event experiences by staying up-to-date on industry trends, best practices, regulations, and venue options. ● Conduct thorough post-event evaluations and report on outcomes against objectives.Team Leadership & Development: ● Lead, mentor, and develop a team of 3-4 Rides Specialists, fostering a high-performance and collaborative environment. ● Provide guidance and oversight to the team in all aspects of rides and event planning and execution.Agency & Vendor Management (External Stakeholders): ● Oversee the sourcing, evaluation, and contracting with a diverse range of external partners, including event agencies, content agencies, social media agencies, venues, and artist managers. ● Lead negotiations on contracts and pricing with vendors and agencies to ensure cost effectiveness and adherence to budget parameters. ● Serve as the main point of contact and oversee all vendors and subcontractors, ensuring their deliverables meet project requirements and quality standards. ● Provide clear and effective feedback to creative agencies to ensure deliverables align with brand vision and campaign objectives.Internal Stakeholder Management: Collaborate closely with cross-functional internal teams, including Finance, Marketing, Brand, Business (Sales, Service, Spares), and Content, to understand requirements and align on event goals and deliverables. Partner with marketing leads across India and other markets (APAC, Americas, EMEA) localize and amplify global ride initiatives. Work with CSU, Marketing, Digital Marketing, and PR teams to ensure integrated and effective campaign execution. Ensure all experiential properties maintain brand custodianship for new digital assets and align with the overall brand strategy. Prepare and submit status reports to internal stakeholders as required.Community & Partnerships: ● Drive initiatives to build and foster a strong Royal Enfield culture within communities and riding groups, enhancing rider engagement and loyalty. ● Identify and establish strategic partnerships with other relevant brands to amplify reach and enhance experiential offerings.Content & Digital Marketing: ● Lead content generation briefs for brand properties ● Oversee social media management related to rides and events, driving engagement and brand visibility. ● Support Newsroom content creation by identifying opportunities to generate stories that shape opinions. ● Spot opportunities to curate and repurpose user-generated content to foster community and bran advocacy.Education: Bachelor’s degree (Full Time) in Engineering, Event Management, Hospitality, Business Administration, Marketing, Journalism, Mass communication or a related field. Master in Business Administration (MBA) / Post Graduate.Experience: 8-12 years of professional Ride/event planning and execution experience. Proven success in planning and managing large-scale events. Avid motorcyclist with the ability to do motorcycle rides. Background in brand.