Job Title

Position Overview We are seeking aseasoned Email Marketing Strategist (Head)to lead the strategy, execution planning, and performance optimization of our email marketing efforts. Thisconsultant-levelrole (Director/VP/Head equivalent) is critical in shaping the customer journey and enhancing engagement across B2B e-commerce markets in theUS and UK . You will not be executing campaigns hands-on but will drive the fullstrategy , performA/B testing , managecampaign flows , and collaborate with execution teams. Strong technical know-how inHTML/CSS , experience withautomation toolslikeKlaviyo ,Salesforce , andHubSpot , and a results-driven mindset are must-haves.Key Responsibilities Lead the development and refinement of the email marketing strategy for our US Based Ecommerce Client Design and oversee campaign flows, segmentation plans, re-engagement initiatives, and newsletters Create and manage theemail marketing calendar DriveA/B testingstrategies to optimize open rates, CTRs, and conversions Write or review technical elements of email templates usingHTML/CSS Collaborate with email marketing specialists to execute strategies end-to-end Analyze performance metrics and optimize based on ROI and campaign objectives Stay updated on best practices in email marketing, especially for B2B e-commerce inUS/UK marketsQualifications 15+ years of experience inemail marketing and digital marketing through an advertising agency, working with multiple ecommerce clients (preferably an international presence brand) Deep understanding ofemail automation tools : Klaviyo (preferred), Salesforce Marketing Cloud, HubSpot Proficiency inHTML, CSS , and email formatting best practices Experience operating inB2B e-commerceenvironments targetingUS/UKmarkets Proven ability to define, lead, and scale email marketing strategy Strong analytical skills and experience optimizing based on KPIs and ROI Comfortable working independently and across time zones (must workUS hours ) Strong communication skills and ability to work in a consultative, leadership rolePreferred Prior experience with sustainable fashion or mission-driven brands Familiarity with GDPR and email compliance for international markets