Job Role:- PPC SpecialistJob Type: Full-Time Work Mode: On-Site (Hyderabad)Role DescriptionWe are looking for a performance marketing Specialist who can take ownership of managing and scaling our PPC (Google Ads) and Meta (Facebook/Instagram Ads) campaigns. The ideal candidate will be skilled in creating, executing, and optimizing paid advertising strategies that drive measurable results and ROI.ResponsibilitiesManage and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), and other ad platforms.Plan, execute, and analyze paid digital marketing strategies to improve performance.Conduct keyword research, audience segmentation, and A/B testing.Optimize ad copy, creatives, bidding strategies, and landing pages.Monitor key performance metrics and provide detailed reports and insights.Stay updated with the latest platform trends and industry best practices.Collaborate with the design and content teams to create high-performing ad creatives.Qualifications5+ experience in managing and optimizing PPC campaigns across Google and Meta platforms.Strong knowledge of performance metrics, attribution models, and ROI tracking.Experience with tools like Google Analytics, Google Tag Manager, and Meta Business Suite.Excellent analytical, communication, and project management skills.Ability to thrive in a fast-paced, result-oriented environment.Google Ads and Google Analytics certifications are a plus.Bachelor’s degree in Marketing, Advertising, or a related field.
Job Title
Digital Marketing Manager