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Job Title:Performance Marketing Lead Location:Remote (Anywhere in India only) Shift Time:9:00 PM to 6:00 AM IST Experience Required:Minimum 5 years in Performance MarketingAbout Atidiv Atidiv was built to ignite hyper growth. We provide sustainable and scalable growth solutions for internet and tech businesses across the globe. With expertise in data science, product development, and offshoring, we serve clients in over 30 countries and 20+ languages—from agile startups to Fortune 500 companies. Our offices are located in Pune, Bengaluru, Mumbai, and Chicago.Job Summary We are looking for a skilled and data-drivenPerformance Marketing Leadto manage paid campaigns acrossGoogle Ads, Meta (Facebook), LinkedIn, and TikTok . This role requires strong experience inteam management, performance management, risk management ,quality control , andescalation handling . You will lead a team of analysts, develop scalable digital strategies, and deliver measurable business impact.Key Responsibilities Lead and manage multi-channel performance marketing campaigns across Google, Meta, LinkedIn, TikTok, etc. Own campaign strategy, execution, optimization, and budget management Track, analyze, and report on performance metrics (CTR, ROAS, CPA, Conversion Rate) Set up and optimize campaigns with proper audience targeting, ad group structuring and budget allocation Ensure flawless tracking through pixel setup, UTM tagging, and conversion tracking Run A/B testing for creatives, audiences, and bidding strategies Create and maintain dashboards and automated reports using Google Sheets, Looker Studio, etc. Handle escalation management, quality checks, and risk management Manage and mentor a team, providing training, goal-setting, and performance reviews Drive performance improvement plans and team development initiatives Provide insights and recommendations to internal and external stakeholders for campaign growthQualifications Bachelor's degree in any discipline 5+ years of hands-on experience in performance marketing (B2C focus preferred) Proven experience in team leadership and performance management Proficiency in Google Ads (Search, Display, YouTube), Meta Ads, and ideally TikTok Ads Hands-on with DV360, Facebook Ads Manager, Power Editor Familiarity with Amazon AMS, Flipkart Ads, or programmatic platforms is a plus Strong skills in campaign reporting and performance analysis Excellent communication, organizational, and analytical skills Strong proficiency in Excel, Google Sheets, and PowerPoint High attention to detail and a collaborative team mindsetPerks & Benefits Remote work from anywhere in India Incentives and performance-linked allowances Exposure to global clients and advanced tools Opportunity to lead and grow a high-performing team