Job Title

Experience:3+ YearsWe are looking for aMeta Ads Specialistwith a proven track record of scalingD2C brandsthrough high-converting ad strategies. The ideal candidate will be responsible for planning, executing, and optimizing paid ad campaigns onMeta platforms (Facebook, Instagram)to drivelead generation , maximizeROAS , and improveconversion ratesthrough CRO techniques.Key Responsibilities:Strategize, set up, and manageMeta ad campaignsfor D2C brands across Facebook and Instagram. Drivequalified trafficandgenerate leads/saleswith a strong focus onachieving and improving ROAS . Performcampaign performance analysis , budget planning, A/B testing, and audience targeting. Collaborate with the creative team to develophigh-performing ad creatives and copy . Continuouslyoptimize landing pagesand funnels with CRO best practices to improve conversion rates. Conductdeep-dive performance reportsusing Meta Ads Manager and other analytics tools. Monitor industry trends and competitor performance to stay ahead of platform changes and D2C strategies.Must-Have Skills & Qualifications:3+ yearsof hands-on experience in managing Meta Ads forD2C brands . Proven success inlead generationande-commerce performance marketing . Strong ability to scale campaigns while maintaining or improvingROAS . Proficiency inFacebook Business Manager ,Ads Manager , andAnalytics tools . Strong grasp ofCRO techniques , landing page optimization, and customer journey funnels. Ability to interpret data and translate it into actionable strategies.Preferred Qualifications:Experience working in or with fast-growingD2C startups . Certification in Meta Blueprint or other relevant platforms is a plus. Knowledge of Shopify or WooCommerce-based ad tracking and pixel integrations.