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Job Title


Analytics Delivery Lead - Publishing & Media


Company : EXL


Location : Varanasi, Uttar Pradesh


Created : 2025-08-01


Job Type : Full Time


Job Description

Key Responsibilities: • Act as a domain expert for news publishing clients, advising on data-driven strategies across editorial planning, newsroom automation, and audience analytics. • Lead delivery of AI/ML projects including Gen AI, NLP, personalization, content tagging, and recommendation systems. • Manage and mentor cross-functional teams of up to 25 members across onshore and offshore locations. • Collaborate with client stakeholders to define KPIs, use cases, and transformation roadmaps. • Drive innovation in real-time analytics, newsroom intelligence, and digital content performance. • Support pre-sales, solutioning, and proposal development for media analytics engagements .Qualifications: • Bachelor’s/Master’s in Engineering, Data Science, Media Technology, or related field. • 8–12 years of experience in analytics delivery, with proven work in news publishing, media, and digital content ecosystems. • Strong understanding of newsroom operations, CMS platforms, audience development, and digital monetization models. • Proficiency in Python, SQL, cloud platforms (Azure/AWS/GCP), and visualization tools (Power BI, Tableau). • Experience with Gen AI platforms (OpenAI, Azure OpenAI, Hugging Face) and LLMbased applications. • Excellent communication, stakeholder management, and team leadership skills