Job Title

JOB DESCRIPTION:We are seeking a Braze Consultant to lead the strategic planning, setup, and optimization of customer engagement programs. This role requires strong platform expertise, marketing automation knowledge, and stakeholder management skills.Roles and Responsibilities:Provide strategic consultation on Braze capabilities and customer engagement strategies.Design lifecycle and trigger-based campaigns across channels (email, PUSH, SMS, in-app).Coordinate with client to align Braze usage with business goals.Conduct platform audits and recommend improvements for campaign performance and scalability.Configure Braze integrations (e.g., Segment, Amplitude, custom APIs) for seamless data flow.Train and support internal teams on Braze best practices.Define KPIs and measurement frameworks for campaign success.Stay updated with Braze feature releases and evaluate their application for the business.Assist in onboarding new clients or teams to the Braze platform.Technical and Functional Skills:In-depth knowledge of Braze, including Canvas, Webhooks, Liquid scripting, and data mapping.Strong analytical and problem-solving skills.Ability to translate business goals into actionable campaigns.Experience working with CDPs, CRMs, and data warehouses.Excellent communication and stakeholder engagement skills.Knowledge of building journeys.An eye for detail to assist in audits.Good communication skills.