Job Title

Position OverviewWe are seeking a seasoned Email Marketing Strategist (Head) to lead the strategy, execution planning, and performance optimization of our email marketing efforts. This consultant-level role (Director/VP/Head equivalent) is critical in shaping the customer journey and enhancing engagement across B2B e-commerce markets in the US and UK.You will not be executing campaigns hands-on but will drive the full strategy, perform A/B testing, manage campaign flows, and collaborate with execution teams. Strong technical know-how in HTML/CSS, experience with automation tools like Klaviyo, Salesforce, and HubSpot, and a results-driven mindset are must-haves.Key ResponsibilitiesLead the development and refinement of the email marketing strategy for our US Based Ecommerce ClientDesign and oversee campaign flows, segmentation plans, re-engagement initiatives, and newslettersCreate and manage the email marketing calendarDrive A/B testing strategies to optimize open rates, CTRs, and conversionsWrite or review technical elements of email templates using HTML/CSSCollaborate with email marketing specialists to execute strategies end-to-endAnalyze performance metrics and optimize based on ROI and campaign objectivesStay updated on best practices in email marketing, especially for B2B e-commerce in US/UK marketsQualifications15+ years of experience in email marketing and digital marketing through an advertising agency, working with multiple ecommerce clients (preferably an international presence brand)Deep understanding of email automation tools: Klaviyo (preferred), Salesforce Marketing Cloud, HubSpotProficiency in HTML, CSS, and email formatting best practicesExperience operating in B2B e-commerce environments targeting US/UK marketsProven ability to define, lead, and scale email marketing strategyStrong analytical skills and experience optimizing based on KPIs and ROIComfortable working independently and across time zones (must work US hours)Strong communication skills and ability to work in a consultative, leadership rolePreferredPrior experience with sustainable fashion or mission-driven brandsFamiliarity with GDPR and email compliance for international markets