Job Title

At Surma, we're looking for a curious and creative person who lives for storytelling, doesn’t just follow trends but is more excited about making them, and loves being in front of the camera.In a world where trends blur into one another, we’re looking for someone who can help shape a social language that feels fresh, yet familiar, much like our designs.The ideal person will be fluent in not just Instagram but in culture itself - the kind that starts on Reddit threads, in your group chats and in the real world around you.If you care deeply about aesthetic, trend-spotting, and how clothes fit into the fabric of daily life, we’d love to meet you.What You'll Do Own Surma’s social presence on Instagram for now and any other platforms we choose in the futureDevelop a distinctive visual + verbal language for Surma that’s rooted in culture, not just trendsIdeate and execute content that feels real, beautiful, and unexpected - from short-form reels to behind-the-scenes storiesShoot, style, and edit reels - both in collaboration with creators and independentlyOccasionally model pieces yourself or direct others to do soMonitor what’s happening in culture and conversations - not to copy, but to interpret it through the Surma lensPlan content calendars, track performance, and bring insights into what’s resonatingCollaborate with our design and product teams to bring collections alive on socialYou’ll Thrive in This Role If You:Have 4-6 years experience in a content or social media role, ideally in fashion, beauty, or lifestyleAre great with a phone camera, basic editing apps (InShot, CapCut, etc.), and love making things look and feel just rightAre comfortable on-camera - or at least willing to beThink big picture about brand, language, and what makesHave a strong aesthetic sense and a love for clothes, fabric, and the joy they can bringBonus:Interest in or knowledge of global fashion, indie music, and filmsAbout SurmaSurma is a contemporary womenswear brand that wants to make everyday beautiful through its minimal designs. We believe that good design can make the mundane interesting and hence evoke joy. We design for the modern Indian woman who finds joy in the little things - the perfect cup of chai, a day without meetings, that song she loves, a creased white shirt, and perfectly imperfect hair.To Apply: Email us atankur@with:A few lines on why you’d love to work at SurmaYour resumeLinks to the social accounts you’ve managed or your own if you’re active there and it’s public