Job Title

About Us AtDifference , we believe great ideas drive great brands. We’re a full-service creative agency based in Dubai & Bangalore, building campaigns, content, and communities that stick. From scroll-stopping ads to smart digital strategies, we work with brands that want to make a mark — and we’re looking for a Social Media Manager who gets it.Role Overview We’re looking for a highly creative and strategically sharpSocial Media Managerto take charge of our clients’ and internal brands’ social presence. You’ll own content calendars, coordinate campaigns, spark conversations, and measure what matters — all while keeping the tone fresh, on-brand, and culturally tuned-in.Key Responsibilities • Strategy & Planning • Develop and execute social media strategies for clients across industries (D2C, tech, lifestyle, etc.). • Set quarterly goals and KPIs per brand (growth, engagement, conversion, etc.). • Identify content trends and cultural moments to insert brand voices in timely, clever ways. • Content Creation & Management • Build monthly content calendars across platforms: Instagram, LinkedIn, Twitter/X, YouTube, Facebook, Threads. • Collaborate with internal teams (design, copy, performance) to bring posts, campaigns, and reels to life. • Write sharp, on-brand copy tailored to each platform. • Community Management • Monitor comments, DMs, mentions, and trends — engage with communities actively and authentically. • Flag opportunities for interaction, influencer partnerships, or campaign pivots. • Analytics & Reporting • Track performance using platform analytics and third-party tools. • Prepare monthly reports with insights, learnings, and improvement suggestions. • Run A/B tests where relevant to refine tone, formats, or posting times.Must-Haves 2–4 years of social media experience, preferably at a digital/creative agency. Fluency in Instagram, LinkedIn, Twitter/X, YouTube — both strategy and execution. A love for good copy and bold content ideas. Excellent time and project management skills. Comfort working with clients, creatives, and performance teams.Nice-to-Haves • Experience with tools like Buffer, Sprout, Notion, Canva, and Meta Business Suite. • Design sensibility or light creative skills (editing reels, static visuals, etc.). • Knowledge of paid social campaigns and how organic content complements them. • Interest in memes, brand culture, and what makes the world tick.