Job Title

Campaign Manager JD Responsibilities Build and execute segment-focused marketing strategies to drive awareness, engagement and growth across priority B2B audiences Lead full-funnel, integrated campaigns—owning planning and execution across digital channels including ads, email and landing pages Collaborate with customers to design targeted, scalable campaigns that translate product capabilities into segment-specific value Launch and manage multi-channel go-to-market motions, aligning paid acquisition, email and web experiences to audience journeys Continuously optimize digital touchpoints and conversion paths across all funnel stages Monitor segment-level and campaign-specific KPIs; apply performance insights to iterate on messaging, targeting and channel mix Drive experimentation through structured A/B testing to improve campaign performance and conversion Requirements 7+ years in B2B marketing with hands-on experience leading audience-first strategies across segments and industries Proven success executing integrated campaigns that deliver measurable pipeline and business impact Deep understanding of B2B buyer behavior—channels, personas and decision dynamics Expertise in building GTM strategies at the segment level—persona definition, journey mapping and channel orchestration Strong analytical acumen—able to translate data into strategy and continuous improvement Fluency with modern marketing tech stack—MAPs, native ad platforms, CRMs, and analytics tools Experience in B2B SaaS with a solid grasp of growth metrics and business models Preferred Experience in high-growth tech or PLG-first companies with enterprise sales motions Background in growth or technical marketing for software or SaaS products Direct ownership of pipeline goals for a defined segment or persona Understanding of enterprise sales cycles and how marketing can support multi-touch, high-consideration deals