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Job Title


Marketing Executive


Company : UniAcco


Location : Mumbai, Maharashtra


Created : 2025-08-01


Job Type : Full Time


Job Description

ob Title: Performance Marketing Executive Location: Lower Parel, Mumbai (On-site) Experience: 2–3 years Department: Marketing Reporting to: Digital Marketing Manager / Head of Growth About UniAcco: UniAcco is a cross-border student housing platform that helps students find and book accommodation near top universities in the UK, US, Australia, and more. Backed by Adventum Student Living, we’re building the future of student living through a seamless digital-first experience. Role Overview: We are looking for a highly driven Performance Marketing Executive who is passionate about data, experimentation, and ROI-driven campaigns. You’ll play a key role in executing and optimizing paid marketing campaigns across Google, Meta, and other digital platforms to drive leads and student conversions. Key Responsibilities: Plan, launch, and optimize performance campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), and other digital channels. Execute re-marketing strategies to nurture leads across the funnel. Collaborate with the content, design, and product teams to align messaging, landing pages, and ad creatives. Perform A/B testing on creatives, audiences, and bidding strategies. Conduct competitor analysis and stay updated with industry trends. Assist in building marketing automation flows for lead nurturing and re-engagement. Generate weekly/monthly performance reports and insights. Requirements: 2–3 years of hands-on experience in running Google Ads , Meta Ads , and other paid platforms. Strong understanding of campaign structures, bidding strategies, audience segmentation , and conversion tracking . Experience with Google Analytics, Google Tag Manager , and lead tracking tools. Proficient in Microsoft Excel/Google Sheets for reporting and analysis. Analytical mindset with a focus on metrics, performance, and ROI. Excellent communication and coordination skills. Good to Have: Experience in B2C lead generation , preferably in the edtech, travel, or real estate sectors. Knowledge of marketing automation tools like HubSpot, Zoho CRM, or WebEngage . Certification in Google Ads or Meta Blueprint.