Job Title

Senior Account Executive - Copywriter ABOUT THE ROLE Position: SAE – Copywriter Place: Saket & Client Office (Central Delhi) About us: Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.   The Culture We Proudly Offer More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace. Don’t just take our word for it - in 2022, ON PURPOSE won ‘Best Culture of the Year’, ‘Best Diversity and Inclusion Champion of the Year’ and Best ‘PR Team of the Year’ at Campaign India’s PR Awards. We’ve only just begun and would love to have you part of our growing tribe of people committed to social change. Your Roles and Responsibilities 1. Understanding and Translating Brand Briefs Collaborate closely with account managers and strategy teams to dissect and understand brand briefs. Identify the brand’s voice, tone, and core messaging to ensure all creative outputs resonate with the target audience. Develop tailored communication frameworks that align with brand objectives across social media platforms, keeping in mind platform-specific nuances (e.g., LinkedIn’s thought leadership, Instagram’s visual focus vs. Twitter’s brevity). 2. Content Creation and Copy Development Social Media : Write engaging, platform-specific copy for posts, ads, captions, and stories that inspire interaction. Conceptualize and develop trending, shareable content that aligns with brand strategy and campaign goals. Branding Material : Draft compelling taglines, slogans, and key messaging for campaigns, ensuring consistency with the brand identity. Collaborate on the creation of visual briefs and copy that complement design elements, ensuring a cohesive look and feel. Regularly incorporate insights from performance analytics to refine copywriting strategies. 3. Cross-Functional Collaboration Work with creative directors, designers, and media planners to ensure the alignment of copy with visual and strategic goals. Partner with strategy teams to incorporate audience insights, competitive analysis, and emerging trends into copy development. Act as a bridge between the client’s vision and the creative team, ensuring brand stories are communicated effectively. 4. Strategic Thinking for Campaigns Approach campaigns with a holistic mindset, integrating creative ideas across various digital touchpoints (social media, email marketing, websites, etc.). Develop and pitch innovative concepts for campaigns that address specific client objectives and challenges. Stay ahead of industry trends, tools, and social media best practices to propose forward-thinking solutions. Encourage brainstorming sessions to foster creativity and innovation within the team. 5. Client Relationship Management Presentation : Present ideas, copy drafts, and campaign updates to clients with a focus on demonstrating how the material meets their brand’s objectives. Feedback Incorporation : Quickly adapt and revise copy based on client feedback without compromising the creative essence. Account Coordination: Support the account management team as and when needed. 6. New Business Development Contribute to crafting compelling pitches for potential clients, showcasing expertise in branding and social media strategy. Develop mock-ups and sample content to demonstrate the creative team’s capabilities during business presentations. Stay attuned to industry developments to identify new opportunities for client engagement and content innovation. Key Insights for a Creative Strategy Team Social Media-Specific Expertise : Crafting content that adapts seamlessly to diverse platforms (e.g., LinkedIn for professional tone, TikTok for playful storytelling). Using analytics to create data-driven strategies and inform creative decisions. Branding-Focused Communication : Ensuring all materials reinforce the brand’s identity, creating a consistent narrative across campaigns. Agility and Responsiveness : Meeting the demands of fast-paced digital campaigns while maintaining high-quality output. How We’d Expect You To Split Your Time Very thoughtfully. But here’s an indicative split as a guide: Content and Copywriting for clients: 80% New Business Development: 20% What You’ll Need (must-haves for the role) : 3-5 years of copywriting experience with a Digital Marketing/ Advertising/ PR agency (ad agency background highly preferred) A strong copy portfolio, having worked on big brand campaigns Strong client liaison skills and ability to manage stakeholder expectations and delivery timelines What Would Be Nice to Have  Master’s degree in Literature/ Communications/ Advertising or related field Experience managing large account portfolios Ability to integrate social media into PR plans  Freshly brewed coffee-making skills. But don't worry, we won't judge you for it. What You Can Expect From Us A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organization.  An investment in growth and learning: We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us.  A space to make your own: if you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone. ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. Industry Recognition Diversity Champion Award - ICCO Global Awards, 2024 Best Asia-Pacific Midsize Agency to Work For - PRovoke Media, 2024  Agency of the Year, Mid-Sized, ET Kaleido Awards, 2024 Social Impact & Policy Communication Agency of the Year - , 2024 & 2023 Fastest Growing Consultancy in India - Provoke Media, 2023 Mid-Size Agency of the Year - Agency Reporter, 2022 Best Culture of the Year - Campaign India, 2022, 2023 Best Diversity & Inclusion of the Year - Campaign India, 2022  PR Team of the Year - Campaign India, 2022, 2021, 2020 & 2019 Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020 Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020 Diversity Campaign Winner - Women Leading Change, Campaign India 2022 Best Organisation for Women's Empowerment - Women Achievers Summit, 2021 Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2020 & 2019 PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2021, 2020 & 2018 Media Handles: Website: Instagram: LinkedIn: Twitter: